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You have an idea for a start-up, you keep a business plan in your drawer, and on social media you follow the profiles of brands that have achieved success starting “in the garage”? Meet Flawsome! – an international eco-positive start-up founded by a student from the University of Wrocław, and find out how you can get support to make your dreams come true.

Flawsome! was founded by a passionate duo Karina and Maciek (currently a 5th year student of Law at the University of Wrocław), who were inspired by their grandmother’s tasty recipes to start saving imperfect fruits and press perfect, delicious juice. The Flawsome! mission is to save surplus of food and raise public awareness about the negative impact of food waste on the environment. This international student duo demonstrates that it is possible to run a sustainable business while respecting the environment, its resources and supporting charities.

While his classmates dreamed of careers as lawyers or judges, Maciek knew from his first years at the university that Law studies were supposed to help him fulfil his dreams of his own business. He combined a passion for science, an analytical mind and great sensitivity to create not only a well-known brand, but to sell products responsible:

In Flawsome! we rescue imperfect fruit by pressing the perfect, delicious drink! Surplus apples, cherries or rhubarb are used to make delicious refreshing fruit drinks that have no preservatives, no added sugar or sweetener. Our vision – We believe in a world where food does not have to be mindlessly wasted! So far, we’ve managed to save 1,100 tons of crooked, non-perfect fruits and vegetables and that’s just the beginning. We recently achieved carbon neutrality+++. We have recovered 2200 tonnes of CO2 which is 2x more than we have emitted since we started the business.

The company has already won many awards, among others:

  • Forbes 30 Under 30 2020
  • Shell LiveWire Smarter Future Programme 2017
  • Great British Entrepreneur Award 2017
  • Shell Top10 Innovators 2018
  • DBA Design Effectiveness Award – GOLD

Its big success, which was reached in this month, is obtaining B-Corp certification

The idea of Flawsome! has attracted investors who trust the passion of the students – 3 funding rounds of over £3.5m have closed as of 2019!

Currently, the brand is available in the UK, Belgium, Germany, the United Arab Emirates and since February also in Poland. Look out for delicious, healthy, lightly carbonated refreshing fruit drinks based on naturally pressed juices at Shell stations, support Karina and Maciek in Poland and save the fruits!

And if you want to take your business plan out of the drawer, check out what the University Technology Transfer Centre has to offer – in the tab Entrepreneurship Incubator(Inkubator Przedsiębiorczości) you will find out how to start a career and develop a start-up with the help of the University of Wrocław and Wrocław Technology Park, using financial assistance for innovators:


Published by: Tomasz Sikora

29 Mar 2021

last modification: 29 Mar 2021